Digital Media

Moved!!!!

E. — Wed, 18 Aug 2010 15:02:27 +0000

Please visit my website for further posts… www.cinaremre.com

Online Dağıtımda üyelik mi reklam mı?

E. — Mon, 26 Jul 2010 20:57:38 +0000

Değişimin farkındamıyız bilmiyorum ama yazılı basın son bir kaç senedir hızlanan bir evrim içerisinde, bu evrime şahit olmak gerçekten de heyecan verici. Bu değişimdeki en büyük soru işaretlerinden biri de bu dağıtım şeklinin gelir modelinin mimarisi. Bu kocaman soru işareti karşısında herkes basılı yayınların günümüzde ki teknolojik gelişmelerle doğru orantılı düşüşe geçeceğini tahmin ediyor. Gerçekten de basılı yayının karlılığı düşecek mi? yoksa yeni gelir modelleriyle bu durumdan gücünü arttırarak mı çıkacak?

Fikirler şirketlerde çatışırken iki türlü gelir modeli öne çıkıyor bunlardan birincisi Ad driven (reklam yerleştirme ile kazanç) ikincisi ise türlü üyelik şekilleriyle olan gelir modeli. 20 temmuz günü techwatch.com sitesinde yayınlanan times online haberi beraberinde bir çok tartışmayı getirecek ve bu başlık aynı zamanda basılı yayınların reklam yerleştirmeli online dağıtımını destekliyen herkesin düşüncesini doğrular gibi gözüktü. Fakat yinede üyelik bazlı modelide gözardı etmemek gerekir.

Yayıncılar için hangi modelin gerçekleşeceği bu mediumdan edecekleri kar ile direkt olarak bağ içerisinde. Hangi model daha fazla kar ettirirse onu tercih edeceklerdir ve bu tercihe hiç de şaşmamak gerekir. Ancak içeriği tüketen halk olduğu için bu kararı tetikleyecek olan yine halkın ta kendisi olacak.

The Long Tail – Chris Anderson

E. — Fri, 09 Oct 2009 17:42:37 +0000

To begin with author Chris Anderson is the editor of wired magazine, and he has written articles about the long tail for a long time, and he decided to compile these articles in a book.
Chris Anderson illustrates how our buying habits have been shaped by the economics of big business, creating the blockbuster culture; the selling of a narrow range of products to the biggest possible group of consumers. Anderson shows how the Internet, through companies such as eBay, Google and Amazon, radically changes that, allowing us to be more exploratory and specific about what we buy. “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Because of online delivery (digital delivery), the costs of production and distribution fall. In this new era everybody can create their own content easily, and they can deliver it online. These niches allow its owner to make more money than hit products. Anderson provides and eloquent and detailed analysis of various aspects of Internet culture and business, he illustrates how the explosion of niche markets and filtering tools will allow us to zero-in on things that interest us, potentially shattering the hold that large manufacturers and retailers have exercised since the mid 20th century. This affinity towards niches created worries over marketing people and advertisers, and nowadays they are thinking on finding new ways of advertising and marketing strategies.
Additional to that, author also focused on limited physical shelf space at the retail stores, when you go to retail stores you can only find hit products on the shelves, because of limited shelf space, however internet has no limits. You can find whatever you want; it is like a data ocean. If you want to listen 1970’s music or a specific album you are eligible to find it online but there is no way to find it at retail stores.
Although The Long Tail is a business book, it is also about culture in general and how it’s changing. Freed from the constraints of the blockbuster culture, the consumer is able to dig into niches he never knew existed and also to contribute in a way that was not previously possible. The success of social software services such as Flickr and YouTube has allowed the audience to create and share their own material generating a genuinely new, interactive media which is actually competing in some respects with mainstream broadcast media.
In conclusion, author gives example about long tail from different aspects, these examples can enhance readers’ thought, and I definitely recommend this book to everybody.

According to Informa Telecom & Media report, Worldwide IPTV subscriber base to triple by 2013

E. — Fri, 09 Oct 2009 16:49:26 +0000

The worldwide IPTV market will see strong growth over the next five years and total 57mn IPTV homes by 2013, or triple the end-2008 figure, according to a new report from Informa Telecoms & Media.

Penetration is expected to remain fairly low however, with only 4% of the world’s TV households forecast to subscribe to IPTV services by 2013, according to the new report, called ‘IPTV: A Global Analysis – 4th Edition’. Simon Murray, report author and Principal Analyst at Informa Telecoms & Media, commented: “This fairly limited penetration comes from having to migrate subscribers away from long-established cable and DTH services, as well as the impact of DTT to a lesser extent. However, there are examples of IPTV gaining a foothold even in the most competitive markets.”

The report forecasts that there will be 18.6mn IPTV households by the end of this year, up 8mn from last year, with Asia Pacific and Western Europe each responsible for nearly 3mn of the additions, and North America adding 1.7mn. Much of the growth forecast is expected to come from Asia Pacific, which is expected to become the world’s largest IPTV market by 2010, and by 2013 the APAC region will contribute 22.2mn of the 57mn global total. China alone is expected to have crossed the 10mn subscribers mark.

The US is expected to not be too far behind China in terms of subscriber numbers by 2013, while France will remain the largest market in Europe, although growth is expected to slow as IPTV concentrates in urban areas, and the country is expected to have 4.9mn IPTV homes by 2013, compared to 3.6mn at the end of 2008.

Internet video available to 290mn households worldwide

E. — Fri, 09 Oct 2009 16:48:41 +0000

An estimated 290mn households had the capability to view Internet video at the end of last year, according to a study by IMS Research, of which 28mn homes had the ability to watch online video on their living room TVs.

The number of households worldwide with access to Internet video on their TV is projected to reach 300mn by the end of 2013, according to the report, entitled ‘IPTV: Beyond Telco TV’, raising equipment revenues of US$ 32bn.

“We can expect more CE manufacturers to incorporate web video into their products during the first half of 2009,” said Shane Walker, Research Analyst at IMS Research and author of the report. “Recently we have seen the incorporation of online video into popular devices such as game consoles, the TiVo, Blu-ray players, and flat-panel TVs. In addition, several dedicated Internet video set-top boxes, such as Roku or Vudu have recently become available”.

IPTV continues to expand: Sonaecom delivers early Christmas present to Clix SmarTV subscribers

E. — Fri, 09 Oct 2009 16:47:58 +0000

Sonaecom delivers early Christmas present to Clix SmarTV subscribers

Portuguese telco Sonaecom is to offer all subscribers to its IPTV service ‘Clix SmarTV’ free access to all channels on the platform, irrespective of service package, between December 22nd and 28th.

The Christmas promotion gives subscribers access to over 100 television channels across all categories, from children’s programming to sports and films. Clix SmarTV also offers a VOD library of over 1,000 titles and the choice of four channel packages: ‘Free’ (offering 26 free channels), ‘Best Of’ (offering 51 channels), ‘Best Of+’ (offering 77 channels) and ‘Total’ (offering all channels except premium offerings).

Sonaecom launched Clix SmarTV in April 2007, and currently offers more than 100 channels and 700 VOD titles. The service is available to 1.6mn homes across Portugal, although subscriber numbers have not yet been released. The telco plans for the service to reach 1mn homes via a new €240mn fibre-to-the-home network by 2010.

source: http://www.iptv-news.com